The Placebo Phenomenon

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Posted on 1st March 2012 by admin in Health Alerts

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Researchers and scientists have long acknowledged the reality of the placebo effect, the measurable effect that belief in treatment alone will yield positive results. Reliable studies on the efficacy of therapies and pharmaceuticals consist of two groups of participants—one group that is given the actual therapy or drug, and the other given a placebo, a simple glucose (sugar) pill. The results are often astounding.

We’ll be back with you next week, however, today on LivingFuelTV, we direct you to a fascinating story titled Treating Depression that recently aired on the renowned CBS News television program 60 Minutes. The story explores the impact of the placebo effect and features Dr. Irving Kirsch of Harvard Medical School. This insightful 13-minute segment leaves a powerful impression and is a must-watch for anyone taking or considering prescription medication.

Click on this link to watch:

(Please give the video several seconds to load once you open the new page. It will play automatically.)

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